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About Us | Open for Business

Whilst studying at Plumpton almost ten years ago AgrAssure’s founder, Charlie Gibbs, had a plan for one of the most important industries in the land-based sector, agriculture.

Bringing a wealth of business experience to the idea was Charlie’s father, Roger Gibbs. Roger started his career at his father’s small production engineering company and went on to form PDR who, 35 years later, are still at the forefront of design, manufacture and distribution of IR Rework Products. His valuable business insight helped Charlie to plan and slowly turn his idea into reality. It was in May 2019 that AgrAssure was registered and moved into the world of agriculture with the new decade now bringing diversification.

The UK farming industry is facing some major changes allowing more opportunities to open. With the world’s population growing all of the time, it’s also vital that we find ways to produce food sustainably which is something that Charlie particularly wants to identify areas for. Our goal by 2050 is to be able to farm remote desert landscapes to feed the 2 billion more mouths we are predicting will be here.